From June to September 2022, we’re going to be carrying out an equality and diversity data collection survey, with support from a specialist independent market research agency, IFF Research.
Equality data includes characteristics such as your ethnicity, gender and religion or belief.
The key aim of this survey is to help us better understand you, our customers. This will help us improve the services we provide to you, making them more efficient and accessible. For example, if we find we have a growing number of people with disabilities, we’ll consult with you on how we can tailor our services or provide additional support.
Or, if we knew there were lots of people who held a certain religion belief, we could better understand how our services might be able to adapt to those high and holy days – like not organising consultation events during periods of fasting.
And we want to make sure our homes and communities are safe spaces for everyone to live. So by sharing your equality and diversity data with us, for instance your race and sexual orientation, we’ll be able to make sure your voice is heard.
We’ll be asking IFF to get in touch with all our customers. You don’t have to respond to the survey, but if you did it would be a big help. It’ll mean we can make sure we’re providing the right services in the right places. And we’ll be able to suggest new ways to support our customers and communities, that work for you.
We understand you might have a few questions about the survey, so we’ve put together an FAQ sheet to help answer them. In that you can find out:
- When IFF will be contacting you
- Why we’re working with IFF
- How completing the survey will benefit you, our customers
We really appreciate you taking the time to answer this survey and helping us improve equality, diversity and inclusion for their customers. As a thank you for completing the survey, you’ll be entered into a prize draw to win a gift voucher, which can be used at a range of shops including Asda, Sainsburys, Food Warehouse, Argos and Boots. There are two prizes of £200 vouchers, six prizes of £50 vouchers and four prizes of £25 vouchers. The prize draw will take place at the end of September. You can check out the prize draw terms and conditions on our website here.
